[toast0]

Unless your user count is very small, you have to deal with Apple for iOS. There's limited ability to push apps outside the appstore, but you're not supposed to use it to bypass the store for unaffiliated users and Apple will figure it out, and you're likely not big enough for them to care about fallout from just banning you entirely.

For Android, you can offer direct apk downloads, but you also should try to stay in play. Depending on your market, some % of users will be willing to do a direct download, but likely a majority won't.

Also, Google has 'Play Protect' which will prompt users to remove apps they flag as malware --- if their store review process doesn't like your app, Play Protect might not either.

[chooma]

I reckoned as much :/