[mjs00]

I think part of the retail push back is hesitation to to display a product that has multiple obscenities on the cover. So short of an adult shop where you must be 21 to enter, most US retailers simply can't display this since folks of any age can be in the store, just as they can't openly display adult magazines. And its not reluctance to have a drinking game, I've seen many convenience stores sell 'beer pong' drinking game 'kits' (cups and ping pong balls).

Here's a thought for you to test for another try at retail - make a generic looking package or sleeve for the game, that simple says boldly 'The Drinking Card Game', put a "M" rating bottom corner saying you should be 17 or older to buy due to strong language, then on the back put the "*This card game comes with a ton of attitude." and maybe more about the content like you have on the website. This would potentially fix your retail display problem.

Then give a few retailers a few of these free to display to 'test' if there is demand. If they sell them, there you go ... (I presume there is at least 50% margin for them normally)

[TheFman]

I never thought about that. Most resistence has been the graphic on the package. I am going to try that. Good idea. Thanks.

[mjs00]

Yes, I'm considering the graphic an obscenity, as well as the words -- I just don't think you can display that at retail in the U.S without potentially getting the retailer in trouble in most communities. I think a simple brown craft paper wrapper or sleeve with 'drinking party card game' in simple/bold letters might do the trick.