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by Nullabillity
1337 days ago
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Imagine you go to a supermarket and see the same brand carry two tiers of eggs: "Eggs" and "Salmonella-free Eggs". Even if you could easily afford the salmonella-free eggs, the mere fact that they are willing to sell salmonella eggs at all says a lot about how many shits they give about food safety. SSO isn't a premium or differentiator feature, it's table stakes. |
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Not for B2C, hobby projects, very small businesses. That's why it's great as a differentiator: because it separates the wheat from the chaff. And is often non-trivial as the number of integrations grows. Hence the SSO middleware market.