[sooyoo]

Exactly. The author is arguing that certain ideas looked good but at further inspection were actually less good.

Rejecting a genuinely good idea is much harder.

[danielmarkbruce]

Rejecting these kinds of ideas - business adjacencies - is especially difficult. I've worked at a number of places and every single one did this exact thing - lost focus on sensible sounding adjacencies.

[quickthrower2]

Even Google does this of course :-). They can afford it.

[danielmarkbruce]

They are the worst offenders. Maybe they can afford it, but I'd argue it costs more than they'd like to admit.