[solatic]

General steps -

1. First, disassociate. Most of the time, rejection is about the subject (doing the rejection) being closed to something new rather than some notion of the object (of the rejection) being undesirable.

2. Gain confidence in the object. Understand that the object has its own merits. The object isn't undesirable, rather, you're looking for subjects who appreciate what the object has to offer. That a given subject doesn't appreciate the object, has no bearing on the object. Move on and find other potential subjects.

3. As potential subjects polarize and reject the object for reasons that are to be expected - because the object is what it is, and does not attempt to be what is not - recognize rejection as an affirmation of the object's qualities.

Most of the loop between (2) and (3) is about improving the clarity of communication, such that subjects do not make mistaken rejections, either because (a) the values of the object are not clear to the subjects or (b) the unsuitability of the subject is not clear to the object.