[wjnc]

I would put Listen on top of the list before anything in sales. The colder the sales get, the harder it gets and the better you need to listen. Give your product away, for free to each and every SME you know. Demo it, let them use it, and get many, many feedback rounds.

Also, look at other angles to approaching market segments. Door to door sales in non primary products just isn’t feasible at scale. The conversion rate is too small. Remember that many SME pretty much shit on their software, but they got it via their IT-support, or bookkeeper/ accountant or professional association. Those are angles to sell that could get you a better effort to conversion ratio.