[jimmygrapes]

I would recommend a slight verbiage change from "owners" to "decision makers" - depending on the industry and such, of course. I often end up gatekeeping on behalf of the owners of the business(es) I work for because they are far too busy/uninterested in random people trying to sell (legitimately useful) products and services, simply because the owners aren't necessarily the ones who would be the best point of contact for demos and the like.

If you're trying to sell us a new software platform, you want to talk to our IT and Finance decision makers. If you're trying to sell us magazine/trade journal subscriptions, you want to talk to our Supply Chain/Marketing/Safety decision makers. If you're trying to sell us a physical product you'll want to talk to our Procurement/Operations/Production decision makers. And so on.

The owners of any given business might need to be involved later on, but they are rarely the best people to talk to up front if you're trying to sell something.