[paulgb]

I would actually be fine with passive display ads next to the content (I don’t even use ublock these days). It’s that I find getting a pop-up in the middle of reading something jarring and rude. I’m not mad at Medium for trying to make money, nor do I feel entitled to anything, but HN is a competitive forum for content and if I see a medium/substack link I’ll avoid clicking it, which is what OP asked about.