[jotm]

Committing to SERPs is challenging. Unless your domain itself has your full name, a Medium article with your name in there will rank higher than your personal blog...

Although I remember there being some option to verify a website for name searches on Google.

That plus having a Twatter/Fecebook/HN/etc account to confirm the official site should be enough to reasonably avoid impersonators.

[prepend]

Is this an issue? I’ve never run into people impersonating real people with websites. Are there situations where someone pretends to be John Doe and to rank higher? To what end?