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by tppiotrowski 1347 days ago
Not really. Bitmaps were very rare at the time and without internet access it was very hard to source clip art for visually appealing documents like the ones shown in the ads.
2 comments

I think the bitmap being shown in MacPaint implied that you were supposed to create your own clip art from scratch. Which would technically be possible, if you were already a good artist.

But the real weakness, at the time, was in the final step--printing. Apple only had its Imagewriter series of dot matrix printers, and there was no support for vector graphics in any case. So you could print things, but they wouldn't look very professional.

A few years later, when Apple licensed Adobe's vector font software and built their first laser printer, that's when everything changed.

The Laserwriter was one of the first accessible laser printers. And also the first with Postscript. It was super expensive (easily more than the Macintosh needed to print to it) but it was revolutionary.

The only other common option was the early HP laser printers, but no Postscript.

"Professional" is relative - compared with PC state of the art the Imagewriter was OK - laserprinters weren't really a thing yet for anyone
LaserWriters came out in 1985
The first Apple LaserWriter came out in 1985 - one year after the Mac came out. It was a Postscript printer that supported vector graphics.
On the software side MacDraw was already there though.
Clip art collections were sold on floppy disk for every platform with a graphic printer.

The Print Shop came out the same year as the Macintosh and was ported to most platforms.