[carapace]

> In a highly creative field like software

Not in 2022. Half a century ago, yeah, it was a highly creative field, but these days almost everything has been done. (Even ML is decades old, the hardware caught up.) And this is a good thing!

We have been doing this long enough that it should be "boring" now, in the same way that constructing buildings or bridges is "boring", eh?

> In other words it might very well be the case that a company that takes a chance on something unusual with a higher opportunity cost will outcompete competitors.

Sure, but that's a decision that should be made cautiously, with good reasons to think it will work. In other words, innovation should be "boring" too, at this stage in the game.