[jasec57322]

Installed apps have lots more stable monetisation options (e.g: getting paid to load an sdk which runs a proxy), and not to mention they can more easily scoop-up alot more data.

Most of the claims companies like Reddit make about security/anti-spam benefits is simply not true. Once you require user to create an account/login it makes no real difference. Everything you need for the frontend can be done with JS, HTML & CSS, and the apps themselves on ios/android are nearly-always just that.

As for losing customers, I need to use Reddit to make Google effective - and Reddit knows this. They have a massive amount of power to force mobile users to use an app if they wish to. Given it comes with massive revenue-potential, why wouldn't they?

[squeaky-clean]

It's also much more difficult to get an adblocker working to block apps. I'd bet the majority of Reddit's users have an adblocker extension installed on their browser, but a very small percentage have system-wide or network-wide adblockers.