[cinntaile]

Plenty of people do have the money to spend on these cards. It's entirely possible that it's really just a vocal minority that refuses to pay these prices. I agree with the grandparent and the 4090 probably sells better than expected. The card performs well too.

[AdrianB1]

We are in an economic recession, so even if the people have the money, many are not willing to spend it on a graphic card. If you also consider parts of the world like Europe where the price of electricity more than doubled and the power consumption of 4xxx series (practically secondary room heaters), there are even less people here willing to pay the price.

[q-big]

> If you also consider parts of the world like Europe where the price of electricity more than doubled and the power consumption of 4xxx series (practically secondary room heaters)

Considering the worries about heating in the winter this year in some European countries, marketing the 4xxx as a secondary heater might actually be a good idea ...

[cinntaile]

That's what you think and expect, but it might not be what is happening. The 40xx series is already priced above a point where people that don't have the necessary disposable income can afford a 40xx. I doubt the electricity prices affect hobby and professional users of these cards all that much.