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by lucasjung
5305 days ago
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>The same is not true for many other types of goods, such as clothes. Shops are performing a useful function in letting consumers see, touch and try what they buy. I used to feel the same way, but now I feel that this experience is highly overrated. If I could get away with buying all of my clothes on Zappos and Amazon (especially Zappos!), I would. They have plenty of pictures so that I know exactly what the clothes look like. Reviews from other users tell me more about the quality than I would be able to discern by simply handling the clothing in a store (e.g. how well it holds up to wear and tear). If an article of clothing doesn't quite fit right or if the color is a little off from how it appeared online, free two-way shipping solves my problem quickly and easily. Even in the cases where I have to exchange an item because of size or color problems, the total experience still requires way less time and effort than a single trip to a brick-and-mortar store. The only reason why I think that brick-and-mortar clothing stores might survive against sites like Zappos is that most of the women I know (especially my wife) really enjoy the experience of shopping for clothes. Then again, I used to enjoy browsing electronics stores the same way, but I sure don't miss it anymore. Also, the aspect of clothes shopping that my wife seems to enjoy most is "getting deals:" using complicated combinations of sales, specials, and coupons to knock the price down as far as possible (in other words, to pay a price I would consider sane). It's not the only thing she enjoys about clothes shopping, but it's a very big part. If online clothes prices were to get sufficiently low, they would become such a "great deal" that I think she would be unable to resist. This process has already begun: she buys most of our daughters' clothes, and an increasing percentage of her own, online now. |
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It is simply not possible to eek out anything more than a lower-middle class living owning a retail store any more. Honestly, it is pretty sad to watch. There are a lot of small, local businesses getting hammered away by these retail giants and are almost powerless to stop it.