[g_lined]

The comment you're replying to makes the point that if you already had a charger, you could use the old charger and the old cable. There is no requirement to use the new cable that it came with. If you agree that people probably already had one from a few years ago, then they already had everything they needed to charge the phone. The 'new cable' did not stop anything from working that previously worked.

[SkeuomorphicBee]

That is where point #3 comes in, being that Iphones are/where not very popular in Brazil (due to being prohibitively expensive), it is safe to assume that a significant number of sales are going to be first time Iphone buyers, who don't have a previous lightning cable.

It all comes down to: is the average buyer be reasonable expected to already have that fundamental piece at home? And in Brazilian market the answer to that is a clear no.