Sounds like that 80% could also be covered by talk therapy. I’m not discounting your approach, but identifying fears and their sources is pretty common.
Isn’t coaching basically “non-professionalized” therapy? Like insofar as a decent chunk of therapy is this^ (interrogating belief systems), there’s hardly a reason you need someone to do it from the blessed perch of a paper that says “Doctor” on it, and hardly a reason your beliefs need to be pathologized to the degree that you become a “Patient.”
Coaching should focus on work issues and your personal development in the workplace. While that does overlap with regular therapy, regular therapy can involve family and more complex personal issues. You may also expect a coach to have more experience in corporate life than a therapist may. But the central tenant is their that the only change that can happen is the change that you make.
HBR has a good podcast that is run by Muriel Wilkins that is useful for those that can learn vicariously.
My thoughts too. I think the hardest thing is finding a therapist who will actually be giving you good data/challenging the things you're stuck on versus a therapist who just agrees with you
80% of what personal trainers do could also be reduced to "talk therapy" and the other 20% is literally googleable.
Perhaps you can see how my example is an over-reduction that eschews the actual value of a personal trainer, and then likewise for founder coaching.
The main value is overcoming your own bias and limitation by accessing an informed neutral perspective. A coach isn't there to provide you with all the right answers. He's there to help you see the right problems.