[warent]

Being contrarian about landing pages is just a popular HN meme at this point... Front and center:

  Streamline issues, sprints, and product roadmaps.

A huge image of a board that looks similar to JIRA. Then scroll down slightly. Front and center:

  Built for your keyboard - Fly through your tasks with rapid-fire keyboard shortcuts for everything.

[kirso]

When people say contrarian, it means it became mainstream :)

For every single post of product announcement there is a comment bitching about `value prop`. I agree sometimes marketing messages are terribly written. Look at the Obsidian thread from yesterday. Similar complaints.

However... all it takes is just to scroll. There is a screenshot which takes 60% of the homepage screen that shows an issue tracker.

Cmon folks, we can do better.

[oxff]

I got a "so what" effect in under 1.5 seconds from opening the website which resulted into me ctrl+w'ing my ass out of it. If your landing page is like this it just blows.

[cercatrova]

What do you mean by a "so what" effect? Not sure I've heard that phrase before used in the context of an effect.

[thangngoc89]

This is very popular in academic world. “So what” effect usually means so what is the point of this paper/website/articles? After the reader have read the whole thing from top to bottom.

[warent]

it's possible for two things to be simultaneously true: you're not the target market, and the landing page doesn't "blow"

[kumarvvr]

> Streamline issues, sprints, and product roadmaps.

How about - Software that simplifies work management for teams

[intev]

At this point you are grasping at straws. Your initial point was:

> What is this product anyway?

It's extremely clear what their product is, and scrolling just a little immediately gives you an idea of how they are trying to differentiate. Your current suggestion is a simple copy change that's very slightly different from the original.