[sime]

Yep,

For example. I read the article and think ok, this SAP HANA in-memory technology sounds interesting. I google it, go to their website and see a two minute video that supposedly explains it.

I think cool I'll watch that to get an overview of what it's all about. I watch the first twenty seconds after which I'm still actually eager to learn more. But then the video stops and they put an overlay telling me I need to register to continue watching the video. WTF!

So I still have not much idea of what it is and frankly no further inclination to find out.