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by falcolas
1338 days ago
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What I'm trying to say: It's more complicated than the parent makes it sound. The parent makes it sound like "if you're on TikTok, this is what you see." > TikTok livestreams are a bizarre experience that doesn't get fully conveyed by this article. > It's a wild show that you don't ask for, it gets thrust on you every once in a while when scrolling. However the reality is that what you see on TikTok really is a direct reflection on you. It's not an accusation, it's just an acknowledgement of the truth. TikTok's algorithms are scarily-effective (dramatically more effective at tailoring than all of your other examples), and thus what you see is indeed a direct reflection of what you watch. Any single video (ads excepted), or even trend, just doesn't appear globally on TikTok. |
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It's a direct reflection on what tiktok's algorithms think they know about you so far, modulo what they think they know about the contents of the videos they are showing. They have a good recommendation engine, sure, but it works on average over large populations through the limited funnel of video interactions, and their video understanding and inventory is similarly limited. This is even before considering that they clearly add some kind of extra exploratory weight to new content they don't have a lot of data about from you.
Their machine learning is basically fancy statistics on watch data, not a peering-into-your-soul Oracle, it's very possible it gets some people's preferences very wrong and is still profitable for larger population segments.