[dijonman2]

Why does this even exist? More explicit tracking and more ads.. plus:

> monthly fee of about $7.

Just another tax.

[1-6]

That was my question too. Although, you have people who pay additional money to special interest groups by buying personalized plates anyway.

Perhaps an e-ink license plate frame would make a lot of sense for those seeking to personalize.

[neogodless]

On the linked blog.eink.com page, they list the cost as $20/month for 48 months.