I assume its like the term slashdotted which is from slashdot, in this case the headline baits you into some companies advertisement article intended to make you buy into their product.
I wasnt a heavy Slashdot user I read it nearly daily until I found HN.
Post a technical article highlighting problems with X, and as part of it, mention your product which happens to not have those problems or deals with it a certain way.
So a blog post with the author advertising a product.
I wasnt a heavy Slashdot user I read it nearly daily until I found HN.