[asojfdowgh]

setting showrooms aside as they feel useless,

you start off in the impulse buy areas, and leave through the bleak self-service areas. This doesn't jibe with the "ikea intentionally makes you tired to make you impulse buy" narrative

[rippercushions]

In the IKEAs I frequent, there is a separate section of bargain-buy product bins between the self-service racks and the check-out registers, perfectly positioned to trigger impulse buys as you wait in line.

[creatonez]

The author explains how this strategy still ends up working:

> Furthermore, because the layout is so confusing and oriented for one way flow, shoppers know they won’t easily be able to go back and get an item later. So they pop it into their large trolley and continue shopping.