[vikaveri]

SMS is basic, lacks features. A company builds messaging software that falls back to SMS when it's not communicating with someone who uses their software. They bundle it in their OS and set it as default. They are so successful that lot of people never even consider using other products, because "everyone" is using it. Users of the software defend these actions and consider it great, often admitting that they haven't even tried alternatives because "everyone" is using it.

How is this different from Microsoft, Windows and IE?