[SevenNation]

> But the paid version is why companies find BuiltWith so valuable. BuiltWith has turned into a colossal database of everything on the internet. More specifically, a database of potential customers and leads.

> You can find every website using a specific keyword, and technology, and even break them down by location, spending, and social following. It's the perfect place to build your potential customers.

Doesn't this only work well if you can get an email address of a decision maker to contact? Otherwise, it seems like a lukewarm lead at best.

Also, it seems that the products and services a website uses tend to be sticky, at least far down the stack. So this lead-generation approach is really just about picking off technologies at the top of the stack, right?