[sbarre]

My bet is employees here refers to full-time salaried employees.

No doubt they work with contractors and freelancers. The article even says they have "a few people to write content for the blog".

[tomschwiha]

Those need to be managed, I would definitely hire someone to manage and to load off stress yourself.

[eloff]

Get one of those people to manage the group. You call it the lead role, and pay them sightly more. You don't need a dedicated manager.