[novok]

You do it in a way where you're helping the careers of people, not doing it because you think is abstractly best. Where having you around is good for them, and not having your around is bad for them. Where if you're gone, it's fuck, now my life is going to be harder. Some might call it 'relationships', but maybe it's more about choosing what has more effective impact?

Also a lot of glue people are missing the marketing aspect, and I think that is why it is unappreciated. If you never made a sound, do you exist? Glue people exist outside of the typical marketing machine for most employees, which in lies its power too, because the opportunity set is also richer.

The parallels to business and sales is very apt. You can't just make a product and expect adoption with no marketing, and the same applies when you're doing a job too. If you think you shouldn't do it, your essentially saying someone should do it for you, and they can, to a point, but you are your own best marketer, because you work with your work 24/7, while your manager has 5 to 25 other people to also think about.