[vgr]

If you had your own iPhone app and knew how to market it properly, you wouldn't be at the mercy of Groupon's well-known strong-arm tactics in dealing with small businesses for instance. Or some other alternative tech-savvy way to market your business so you aren't killed by a few bad Yelp reviews or discounts from the social commerce/coupon startups that you don't know can hurt you till you try them. Many of the more prosperous small businesses are already starting to vie for control over their customer acquisition channels.

[hn_reader]

I also thought maybe he meant to write "iPhone app" and accidentally left out that word.