I don't know why we should assume that a company will be successful in one area just because they've been successful in a totally different area - I wouldn't expect a text/photo based social media company to succeed at creating... whatever this is any more than I would expect Toyota to win the fast food market (although VW does make sausages...).
My prediction: the successful "metaverses" will either be created by totally new companies/indie devs, or by an established game developer (I know this stuff has some overlap with the social media wheelhouse, but no more than say World of Warcraft does).
Ideally someone creates some common open protocol for 3d/VR/AR social spaces that catches on, but I won't hold my breath. (I know there's a few projects like this around already)
Haven't they already been successful with the VR hardware? They've also had a games platform for many years now. "Totally different area" is a bit of a stretch.
My prediction: the successful "metaverses" will either be created by totally new companies/indie devs, or by an established game developer (I know this stuff has some overlap with the social media wheelhouse, but no more than say World of Warcraft does).
Ideally someone creates some common open protocol for 3d/VR/AR social spaces that catches on, but I won't hold my breath. (I know there's a few projects like this around already)