[trepetti]

You do not have to censor: you simply refer to yourselves in the third person to make your shared identity plausibly deniable. A work that is worthy of being of publication should largely be able to stand on its own anyway. This may have the effect of reducing minimum publishable unit (MPU) CV spam papers as a bonus.

[cperciva]

I'm talking about editors censoring papers. Authors could avoid this problem by writing differently, but as a reader I'd prefer they don't; knowing that a body of work is closely related is very useful, especially when it comes to deciding which references to follow up.

[trepetti]

The double blind process only requires that this be done during the review drafts. The final camera-ready version for publication can use the first person without compromising the integrity of the review process. I don't think the editors would remove self-referential text from a final draft after the paper had been accepted.

[gus_massa]

Usually if you count who has more citations you get the author of the paper (or the advisor, or the leader of the team). Sometimes it's a lifehack to get more citations, but most of the times is just natural because someone of the team was working in tool X and other member of the team in tool Y and now you are adjusting all the details to make X and Y work together and get a new result.