[darkwizard42]

Couldn’t tell you about Pacsun’s popularity, but SHEIN is the fast fashion of fast fashion. Absolutely dirt cheap copycat apparel shipped from China with a very liberal return policy.

Lulu and Nike seem very status-oriented and I believe they don’t list on Amazon directly so makes sense there.

[nrb]

Pacsun was big in the 90s, they had stores in a ton of malls that sold mostly clothes from surf brands like Quicksilver and Billabong. Interesting to see it on that list.

[AlexThrowAway]

SHEIN has a small run just in time manufacturing model. They carry less than a day of inventory of many items and consolidate and airmail from warehouses next to their Chinese factories.

H&M and Zara cannot compete. They order three months ahead, have six months of stock sitting on slow sea freight or in stores, and discard a massive amount of clothing from their stores at the end of season.