[osigurdson]

Airbnb did not establish this business model. That was done by VRBO. Airbnb had an app (instead of just a website), looked much nicer (in my opinion) and suspect was easier to use particularly by the hosts.

Your offering is Airbnb but cheaper. It is possible that it can work (the market seems large enough that there could be room for three competitors), but I would suggest trying to understand why Airbnb charges 17% while still losing money. Are they simply inefficient operators or are there hidden costs that you haven't been thinking about. Also, talking to hosts about what aspects they do not like about Airbnb (other than price) is likely a good idea.

Also, I would suggest making it easy for hosts to list / operate their properties on Airbnb, VRBO and your system (if that is possible - I'm not certain if exclusivity is needed). If you can beat Airbnb at this, then you will automatically create a market for your system and can eventually start eating away at VRBO / Airbnb market share. Basically, commoditize the space and be the lowest cost participant. Just some thoughts.