[superfrank]

Super easy to white label on demand and hard for most people to measure actual quality, would be my guess.

I assume there's some company out there that is basically drop shipping coffee and it's all coming from the same place with different branding. It probably costs the youtubers almost nothing to set up and the drop shipping company does everything and then forwards some percentage of the sale to the youtuber so it just runs on auto pilot. It's easy money if you already have an established brand.