[jsjohnst]

> Let's say I use the exact recipe for Coca Cola

Coca Cola recipe isn’t copyrighted or trademarked. They went the third route “trade secret” and interestingly enough, the exact recipe they use is still secret, despite all the years it’s existed.

(Yes, some have approximated it though if memory serves)

[jrootabega]

I'm guessing that several have recreated the exact taste of Coke, but due to brand conditioning, the image of the can prevents your brain from experiencing it the same way. At this point, Coke probably doesn't care if someone recreates their taste or exact recipe. Their unique branding, and common belief that the recipe is a mystery, makes people experience the drinking of a Coke as unique.

Funny enough, it's just like tickling. You have to know that it's Coke to taste Coke. Drinking another brand that tastes identical to Coke in blind tests is like tickling yourself.

[jsjohnst]

> Drinking another brand that tastes identical to Coke in blind tests is like tickling yourself.

What other brand tastes like Coke? I guarantee I can blind taste identify most (all?) the common US brands of cola.

[jrootabega]

I dunno, whichever ones do, or none of them even. I would be surprised if no one's been able to nail it even once. I just think that if you found one that tasted identical to Coke, it wouldn't matter.