Which they acknowledged and even used as an example of an annoying cookie banner in their own article. That's quite funny... actually... because if they think of their own banner as this annoying then they could have made it a lot nicer and more subtle.. :)
It's traditional and professional for the journalistic and business sides of a publication to operate independently. It's not perfect, and it's gotten weaker over time, but this article is an example of it operating correctly.
Without this division we wouldn't have an article without annoying banners, we would have the business side killing the article for promoting an ad blocking browser ("don't you realize how we're funded!")