[statictype]

B2B saas products are often complex and not intuitive enough for end users to navigate through on their own without some onboarding help.

Part of this is because of the nature of the products or business or industry and part of it is just not investing in good UX.

Also, some of these products (especially platforms which is what all products aspire to be) have many different features and types of use cases they can be used for so you often have to tailor a demo to something the customer cares about.

Also, there’s a weird fear in a lot of orgs about showing the actual software to anyone. Part of it is about competitors seeing what you have but also, just that the UIs are crap and no one wants to show it until they can talk about the business value someone will get from it.