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by CPLX 1347 days ago
Yeah but qualify them by showing them the fucking software.

It's gotten so bad out there that I've gotten to the point where I just refuse to do qualifying calls. When I can smell one brewing I just email and say I'd like my first call to be one where I can see someone using the software via screen share, or be given the opportunity to log in or have a test account myself. I don't care if I'm talking to a high school intern feel free to screen your big swinging dick's sales guy's schedule but then get your intern show me the fucking thing, the features, the screens, what it does, the basics of how it works.

If I start a call and it's happening I just ask if they're able to show me the software. If they say no, we'll schedule a future call for that I say great press the button in that CRM that qualifies me for that call and I'll log off now.

If they don't want my business good for them, they can run things how they like, but my time is valuable too and I'm the customer so if you can't show me the product fuck off.

2 comments

> Yeah but qualify them by showing them the fucking software.

As a potential buyer, I immediately ask to get a pre-sales person on the call otherwise I'm not joining the call. Get's them to move pretty quickly.

The fact that you know to say that is a good enough qualifier in my mind. Only people who know how to buy know what presales even is.
After doing dev work for nearly two decades, I've been in presales for the last six years. I've definitely had a one or two intro calls with tech-savvy people who bullied their way past the BDR. These were smart people with good ideas, who had no idea what procurement at the enterprise company they just started working for even begins to look like, and it was 60-90 minutes none of us will ever get back, for a project that's never going to happen anyway.

I worked at a company where we jumped at every opportunity that we got, it's real nice to be somewhere now where there's a little more of a vetting process.

As some one running growth for a low code/no code platform for internal tools - we would want a qualification call to help the demo team with info that can then allow demo team to prep a demo which can make the call really relevant. Given how crowded our space is most of the times customer would have seen atleast 2-3 tools before and learning what they liked or didn’t like is very important.
If you insist on scheduling two calls with me where it’s a guarantee one of the two is completely fucking useless and irrelevant for me then you’ve maxed out your potential mean highest average relevance of a sales call to 50%. That’s your best case.

Maybe just work on a couple common use cases and get your team able to pivot and share the more relevant examples on a demo in the first call and aim a little higher.

Your software’s various applications are probably not each the special precious unique snowflakes you think they are. Just a guess.