[ipaddr]

Isn't it more about finding patterns to find a script for sales to use to get better at closing the sale? Things like people keep bring up the price.. here is what works at shifting the conversation or customers are impressed with the report page but hate the homepage.. start the demo off on the report pages.

Things that help the company but not really customer in any direct way.

[extragood]

I can't speak for all companies, but from what I've observed at my past few employers, recordings aren't generally analyzed in that way.

This comes from the context of Sales or Success at B2B SaaS, but I've seen recordings used in the following ways:

  * Keep a record of what was said/agreed upon during a meeting for future reference e.g. we will deliver X on Y date to Z contact
  * Share with someone who should have been there, but was unable to attend the meeting
  * Share a relevant snippet with people outside of the meeting attendees. e.g. product feedback, services opportunity, etc.
  * Capture customer praise so everyone feels good about themselves/the product

The vast majority of recordings are never viewed again to my knowledge.