[vm]

I invest at a cross-stage VC fund with a several $B under management. I want to back someone who knows everything about his/her market. Those are the people who deliver brilliant product+market fit and continue to innovate. If you already have product+market fit, then highlight the traction (lord only knows how hard you worked to get it, show it off) and discuss scalability.

Talk in specifics. “we’ll grow by scaling campaigns that we ran which gave us a CAC of $X and which cohorts monetized at $Y per month” is obviously better than “we plan to get new users by advertising on [FB, Google, Flurry, Admob, retargeting…]”.

More important than VC funding is to be hell-bent on your company’s success. Do whatever you can (ethically of course) to make your company succeed. The entrepreneurs that can raise capital easily have already created wonderful things on few resources then find investors flocking to them to help them scale. Travis at Uber and Omar at Admob come to mind as some of the best.

Lastly, investors are walking rolodexes. Ask for names and connections to people who can help. If your business is not a fit for my firm, ask about which investors might be a good fit.