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by larrys 5307 days ago
SEO is only one factor. The name they registered (on 12/3) is ripoffornot.org - This will help feed (edit: aid) the controversy as well. It's similar to "ripoffreport.com (.org redirects to .com) which is a fairly well know site which people bitch on about companies. On a quick look you see "ripoff..." and you click the link. That's a decent touch in itself.