[larrys]

"I'm aware of Freshdesk because they made a retaliation website in response to something stupid"

I know and so am I (aware). But that's the point. You are aware and so are others. And a % of those people don't feel the same way and they have exposure now that they didn't have before. Net it will be a win. Not the strategy for everyone of course but in this case it's a win.