[wsinks]

I used to think that it would be hard to imagine a time where 120 million people watched the same thing at the same time. And then I realized that's an outdated thinking. Here's my example:

There are certain ads that get played on campaigns. It's a longer time scale - not everyone is tuning in at the same time. But I've been able to communicated shared suffering over Forward ads to other people that I've met. If I like a similar topic to someone else and we both watch Youtube, then I guarantee they've seen (and hate) the "Toxic Poop Guy".

Instantaneous watching was the past. Experiencing the campaign is the now, in my opinion.

Sure, maybe not 120 Million people at the same time for a TV show. But it's definitely still out there.