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by benatkin 5308 days ago
It's a bad move for FreshDesk's company culture. It's a worse move for ZenDesk but a bad move for FreshDesk.

They took this and made it a part of their company by registering a domain name and making a big, glittery page about it. Also, since ZenDesk isn't exactly a behemoth, and it names names, it's quite personal.