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by j45 5308 days ago
This might be a good lesson in don't feed the monster so it gets more attention.

When the big guy talks smack about a presumably smaller guy, it's because they're threatened?

Who cares if their pricing is a rip off, it's good for Zendesk if Freshdesk is a ripoff, because no one will use it. By saying and doing nothing Freshdesk could spiral into a blackhole of me never hearing about it.

Instead Zendesk put Freshdesk on it's own level by talking about it as an equal.

Zendesk used it's brand power to legitimize Freshdesk as an option just by talking about them like this.

Instead of never seeing Freshdesk, I checked out a Zendesk competitor because of Zendesk, with more than normal scrutiny. One feature I now like about Freshdesk is that it manages multiple SLA's.

P.S., I use neither Zendesk or Freshdesk.

2 comments

Exactly. Before this I'd never heard of either one of them. Probably hard to keep in mind from the inside, but for most tech companies, almost nobody knows you exist. Certainly less than that number know about any of your smaller competitors.
>Who cares if their pricing is a rip off

yea, I read it that way at first but I don't think that is what they are saying. "Knockoff" is probably what they meant.

Fair, but we could find things zendesk is a knock off of, no?

Maybe some folks start to believe their own legend too much. Originality and innovation is far rarer than we'd like to think.