[longrod]

Looks cool but...why not just send the .ics file directly via your IM of choice? Am I missing something here? I don't see the benefit if you still have to click, open file in your calendar, add it to the calendar.

Can you tell me why the above wouldn't work and why this is better?

[omn1]

You could do that but you'd have to create the ics file manually and not every platform allows you to share ics files. My original use-case was Github. Wanted to share invites for https://github.com/hello-rust/community. Github prevents sharing ics. Another thing is that people could edit a link in-place to e.g. update the time without creating a new file.