[clairity]

ranked choice is a primitive form of conjoint analysis, so that might be an avenue for exploration. marketers aren't always statistically rigorous in how they poll and analyze markets (which is one of the reasons product management rose in prominence, because of the promise of more analytic rigor). even simple versions of conjoint can be an informative tool in the toolbox, but the studies and the existing tools are expensive.

i don't know for sure that there is a big enough market there for VC, but i'm sure a good marketer could make a nice business out of it.