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by jross225 1347 days ago
But then this has the impact of reenforcing model predictions (unless controlled for). This lead won't convert based on the model, so I won't spend time with them or give them any preferential pricing, so the lead doesn't close (and the converse is true).

This isn't a pure ML problem, and without "treatment" data I'm not quite sure how the blog is adjusting for customer propensity towards an outcome :/