[6stringmerc]

Maybe it’s like the nuance in music - knowing the notes not to play. I think the art is in weighing the variables as a human because they can change also based on competition in the room. Having a career ongoing in sales support I’ve seen first hand how erratic the decision trees can be for private or public organizations. While the general setup is similar “do business with X with Y” the ingredients can differ widely to get to the sale. ML might tell you to send a holiday gift but I bet the human has a better idea of what kind of gift to send than ML.