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by spoonjim 1355 days ago
This is not like medical triage where some people will just recover on their own... there are vanishingly few customers who are going to buy without a focused sales effort. Your time is best spent on those most likely to convert because even "most likely to convert" in B2B sales is not someone coming to your office and pounding your desk and saying TELL ME WHAT I NEED TO DO FOR YOU TO LET ME BUY THIS
1 comments

Many B2B companies kidna bring this on themselves by hiding pricing and product information behind a sales wall, forcing you to do a little dance with them to get basic information without seeming too committed.