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by adammoelis 1347 days ago
We don't. There is a completely optional way to pay us what you want when you buy the I Bond, but this is a brand awareness play for us. Our hope is to drive new acquisition and to convert a portion of that acquisition to other products down the road.
1 comments

> All the time our customers ask us - how do you make money doing this? The answer is simple: Volume

https://www.youtube.com/watch?v=KodqIPMbyUg

We don't make money really on I Bonds. User acquisition play.