[72deluxe]

The one thing that baffles me with SEO is how it's just guesswork yet is a massive business. It's like promising to someone that you'll get their name listed sooner in the phonebook without any control over the phonebook itself, and then that person pays you to do it.

It's no different, since we have no control over Google's ranking mechanism and they won't explicitly tell you what the algorithm is (and change the rules daily), so it's just guesswork.

Baffling an entire colossal "industry" is built from guesswork.